Monday, September 29, 2008

The Business Plan Is Dead - New Book Shows How to Raise Capital in a New Way

Raising capital is a competitive situation in any arena, couple that with a New Economy that operates at light speed and technology that can make an idea obsolete, the days of the 80-page business plans are over.

Based on his experience raising millions of dollars for various business ventures, Jeff Wofford offers his invaluable knowledge for 'fund' raising in the new book, The Business Plan is Dead: How to Raise Capital in the New Economy. He skillfully guides experienced entrepreneurs who want to start a business or those that need more capital on what's important to focus on within their business plan. "Raising capital is a competitive proposition. Your new economy business plan will help build a concise compelling story. Traditional business plans are long-winded, no longer used and frankly irrelevant for raising startup capital."

Using author Jeffrey Wofford's proven New Economy Framework called the, 'M and N Model', he shares the reality of what investors truly need to see before they invest. lt simplifies business goals in a limited number of slides, assists the investor in understanding the business opportunity, and shows everyone involved how they will make a profit and provide business value to customers.

Author: Jeffrey Wofford (Fremont, CA) is the founder of Level 6 Partners a Technology Consulting and Staffing firm. A seasoned business strategy and execution expert, Jeffrey brings over fifteen years of information technology and enterprise business application implementation experience to the group. Jeffrey has worked for and had successful consulting engagements with companies such as Cisco Systems, Sun Microsystems, Microsoft, and Oracle Corporation. Jeffrey holds a Bachelors of Science Degree in Industrial Technology from California State University, San Jose CA, and a Masters in Business Administration from Pepperdine University in Malibu CA, where he graduated with Beta Gamma Sigma honors.

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