Monday, November 19, 2007

Laughing All the Way to the Bank



Successful Businessman Directs Small Business Owners to the Top

HIGH POINT, N.C., Nov. 20, 2007 -- In a world of moguls and margins, advice from the top is a valuable commodity for small business owners. J. Phillips L. Johnston, J.D., offers just that and more in the fourth edition of his entrepreneurial how-to, "Small Business is a Laughing Matter" (published by AuthorHouse - http://www.authorhouse.com).

In what Esquire magazine touted as "the best book ever written about small business," Johnston uses his background as a "serial CEO" of 10 successful, venture-backed companies to offer shrewd insights from the past 35 years in corporate America while encouraging a fresh generation of entrepreneurs. The fourth printing of the classic manual maintains its timeliness by introducing readers to innovations such as the copyrighted "quick-read" organization chart and the idea of a Chief Concept Officer (CCO) in lieu of a CEO.

The book's anti-hero, Mr. Goolsby, an autocratic, big business CEO, will show existing business owners what not to do when managing a company. New business owners will appreciate Johnston's CEO and board expertise as he guides them in how to not only motivate themselves, but to inspire others to believe in their business goals through use of a "success script."

"This book offers original and practical steps to overcoming [the] everyday challenges people face when they decide to achieve a dream," says Johnston. "Success is not a secret; it's just four simple steps."

Primed at such distinguished universities as Duke, Stern Business School, UNC Law School and Stanford Director's College, Johnston was named Entrepreneur of the Year in 1997 by the Council for Entrepreneurial Development (CED). He was named an Entrepreneurial Fellow by Wake Forest University in 2004. As a businessman, Johnston has raised over $100 million in private capital and led each of the companies he headed into double-digit revenue growth. Admitted to the North Carolina Bar in 1963, the JFK School of Government Scholar has acted as a trustee of the University of North Carolina Law School Foundation for 27 years. Also the author of "Jokes that Span Generations," Johnston currently resides in North Carolina where he is the chairman and CFO of GET Interactive, Inc., and editor of http://www.Web2ohTV.com.

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